Popeyes further purchased $1,000,000 of chicken nuggets from its competitors, and donated these to the Second Harvest Bank of Greater New Orleans and Acadiana. Popeyes called for a truce on July 28, 2021, as part of a promotion for a "We Come in Piece" 8 piece chicken nugget menu item. The sandwich was served on a bun made out of the sour candy. In a July 2021 marketing stunt, Airheads candy also introduced a limited edition, novelty chicken sandwich in conjunction with Chicago restaurant Frances' Deli & Brunchery. In addition to Popeyes and Chick-fil-A, they included: Golden Chick, KFC, Fatburger, Church's Chicken, Wendy's, BurgerFi, Zaxby's, Fuku, Jack in the Box, Sonic, Carl's Jr., Shake Shack, Boston Market, McDonald's, Pollo Campero, Taco Bell (which introduced its Chicken Sandwich Taco), Bojangles, Panera Bread, Burger King, and Panda Express (which introduced its Orange Chicken Sandwich). By January 2021, more than 20 American fast food brands had introduced or re-released chicken sandwiches. In response to the perceived popularity of the Popeyes menu item, additional fast food chains added or expanded fried chicken sandwich offerings to their own menus. In a November episode of the comedy serial Saturday Night Live, Harry Styles starred in a sketch that parodied the popularity of the Popeyes chicken sandwich. īy the end of 2019, Popeyes had seen a 38 percent increase in sales, with the surge in business largely attributed to its new chicken sandwich. A tête-à-tête on social media between the two restaurant chains followed, which The New York Times reported "captivated the internet for. On August 12, 2019, Popeyes introduced a fried chicken sandwich to its menu, an addition that prompted Chick-fil-A (a chain that had seen its market share increase in the 21st century, buoyed by increasing American consumption of chicken ) to claim – in a Tweet – that its own fried chicken sandwich predated Popeyes' sandwich. History The US chain Popeyes introduced their fried chicken sandwich in 2019 Over 20 American fast food brands added fried chicken sandwiches to their menus during the next two years. The phenomenon began in 2019 when the Popeyes and Chick-fil-A chains disputed which of them was first to serve such an item. The Chicken sandwich wars is a marketing trend in the United States during which a great number of American quick serve restaurant chains introduced fried chicken sandwiches to their menus. Rapid introduction of fried chicken sandwiches to American restaurant menusįried chicken sandwiches bought from (left to right) Chick-fil-A, KFC, PDQ, and Popeyes in 2019
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